About Signal Strategies
About Leanne Kripp
I’ve been in the work — leading teams, scaling businesses, and navigating complexity firsthand.
Across every role, one truth kept showing up:
Teams don’t drift because of talent. They drift because leaders stay silent too long, priorities compete, and communication gets noisy.
And when leaders don’t name what's real, teams start guessing.
Execution slows.
Confidence erodes.
Momentum disappears.
That’s why I founded Signal Strategies — to help leaders strengthen their voice, communicate with clarity, and lead in a way that builds trust, alignment, and movement.
Because clarity doesn’t just improve execution.
It strengthens leadership.
I’ve spent my career at the intersection of people, performance, and purpose — leading national revenue teams, transforming organizations, and building businesses from the ground up.
As Chief Sales Officer at Kijiji Canada (Adevinta/eBay), I led a $100M+ portfolio across Automotive, Real Estate, Jobs, and Advertising. In a fast-moving environment, I learned the power of clear communication under pressure — and how healthy leadership vulnerability sharpens decisions, lifts confidence, and accelerates execution.
Earlier in my career, I founded Jack & Lola, a modern retail and e-commerce brand that grew from a single idea into a multi-million-dollar business. That experience grounded me in the realities of every decision, every customer, every pivot — and taught me something foundational:
leadership isn’t about having all the answers. It’s about creating clarity when things aren’t clear yet.
Those experiences shaped the philosophy behind Signal Strategies:
Hope is not a strategy. Clarity is.
And clarity starts with your voice.
About Signal Strategies
Strategy only works when execution does — and clarity is what connects the two.
When teams lose clarity, they lose traction. Priorities blur, decisions slow, confidence erodes, and even the strongest plans stall.
Signal Strategies helps leaders rebuild that clarity so they can move with purpose and deliver results that actually hold.
We help leaders and organizations shift from noise to focus, and from plans to disciplined execution.
Through advisory support, coaching, workshops, and playbook frameworks, we turn vision into action. Our tools are built for modern leadership—where alignment, trust, accountability, and results matter more than complexity or hierarchy.
Because clarity isn’t theory.
It’s how strategy gets done.
And when clarity is built into how you lead, communicate, and make decisions, momentum becomes inevitable.
How Signal Strategies Helps
Signal Strategies turns clarity into action, transforming proven leadership principles into tools, frameworks, and advisory support that drive measurable results.
We help you:
- Refocus teams on the work that truly moves the business forward.
- Embed systems that make execution repeatable, not dependent on heroics.
- Build cultures where trust, transparency, and accountability elevate performance.
- Create alignment that removes friction and accelerates momentum.
Because leaders don’t need more noise.
They need a clear path — and the confidence to lead others down it.
It’s lived experience, put to work for you.
